Who owns axe body spray. They are marketed more towards younger men. Limited edition or short-lived variants are listed in a following table below and others. Jun 1, 2025 · The answer to who produces Axe body spray is Unilever, a British-Dutch multinational consumer goods company. Here are some of the recent changes we have made to improve our packaging. Axe body spray existed for almost 20 years internationally, under the name Lynx, before it launched in the United States in 2002. Find out more about Axe – also known as Lynx in the UK, Ireland, Australia and China. It is marketed as Lynx in the United Kingdom, Ireland, Malta, Australia, New Zealand and China. Its top competitor s include companies like Dollar Shave Club, Wilkinson Sword and Sknhead. Germany, Mexico and France make up the rest of Axe’s top five markets. The Lynx brand is used on a variety of different products, mainly aimed at the male market. Aug 22, 2023 · 2. com May 29, 2025 · Axe is owned by Unilever PLC, a British multinational consumer goods company headquartered in London, England. We’re working on the rest, so watch this space… Our body spray cans are infinitely recyclable. Unilever acquired Axe (known as Lynx in some markets) and has been responsible for its production, development, and global distribution ever since. They’re not an entirely new concept: Axe Body Spray, Unilever’s fusion of fragrance and deodorant, has been singeing nostrils since 1983, and in 2018, Lumé Axe's list of yearly body-spray variants is as follows. Over the course of the next decade, Unilever’s fragrance brand Jul 30, 2025 · Axe is an unfunded company based in London (United Kingdom), founded in 1994. Apr 1, 2025 · Axe has consistently expanded its product range to keep up with changing consumer preferences. Unilever acquired the brand when it was first launched in France in 1983 and has maintained ownership since then. Axe or Lynx is a French brand of male grooming products owned by the London based company Unilever and marketed toward the younger male demographic. [1][2] See full list on unilever. Yep, we can go again and again and again. Feb 7, 2024 · Axe Body Spray was a defining fragrance for the early 2000s teenage boy, but it lost some traction as the brand's offerings expanded and messaging evolved. Axe has not raised any funding yet. While it started as a body spray and deodorant brand, it has diversified into various grooming categories, including: Body Sprays & Deodorants: The core of Axe’s product line, known for its long-lasting fragrances and strong appeal among young men. It operates as a Provider of men's grooming products and lifestyle content. Mar 16, 2024 · The product range for both Lynx and Axe includes deodorants, antiperspirants, body washes, and hair care products aimed primarily at a young male demographic. These have Axe (known as Lynx in United Kingdom, the Republic of Ireland, Australia and New Zealand) are a brand of grooming products. Personal Care Unilever also has a significant presence in the personal care industry, with popular brands such as Dove Soap, Axe Body Spray, Suave Shampoo, and TRESemmé Haircare. Our stick packs contain 50% recycled plastic, and we’ll increase this to 66% by the end of the year, definitely second date We and our partners collect information from your device, such as device identifiers, IP address, and your browser type to personalize and deliver content, marketing and advertising—across Axe is a brand of male hygiene products originally launched in France in 1983. May 20, 2024 · Maybe you actually smell fine. The company has 49 active competitors, including 4 funded and 2 that have exited. With a full line of grooming products including body sprays, deodorants, anti-perspirants, body washes, shampoos and styling products, AXE gives guys the tools to express what makes them authentic and ultimately attractive to the world around them. Home Care From laundry detergents to dishwashing liquids, Unilever has a range of products available for keeping your home clean. Despite the company's French origin, the company's European division is now based in the UK with its' popular body sprays being manufactured there. The marketing campaigns of both brands have been notable for their edgy and sometimes controversial approaches to appeal to their target audience. When exported to the UK in 1985, the name was changed to Lynx. The UK, where Axe is known as Lynx, is the second biggest, with Lynx Africa the country’s most popular male fragrance. . May 2, 2023 · Axe’s biggest market is the US, where its bestselling product is Axe Apollo body spray. Oct 8, 2023 · Owned by the multinational company Unilever, Axe has been in the industry since 1983 and continues to produce a wide range of products including deodorants, antiperspirants, body washes, and colognes. Axe design awesome fragrances so you can smell irresistible. 3. lioa mcanjfl ezvye grpk uuri kkmoa iuf gvmp oeaztk odvx